A motivation letter is a great opportunity and a suitable tool to introduce yourself to a potential employer more personally and openly. Below, our specialist has given 10 basic rules of effective motivation letter, which will help, firstly, to pay the employer's attention to you, and secondly, to interest him in your personality as a potential good employee.
The main thing you should keep in mind is that a cover letter is not needed to describe you, but to show your motivation and desire to work in a certain position.
Be yourself
Keep in mind that your cover letter should be different from others, because a standard, faceless motivation letter will create an impression of you as a standard faceless candidate. And also on the other hand, excessive pretentiousness and pathos will leave a corresponding impression about you. The first thing to do is to understand where and why you intend to get a job and why you think you are a good match for this position. If you understand this, briefly describe it so that the employer can understand it.
Use more specifics and facts
In no case do not use common phrases and cliches. The employer has already seen them hundreds of times, and this is a risk that your candidacy will be immediately discarded. It is better in your motivation letter to explain specifically to the employer why you intend to work in this particular company and in this particular area of employment. It is important to explain this clearly, simply and concretely, but competently and in a businesslike way.
Do not duplicate information from your CV
Do not turn your motivational letter into a verbal transcript and a long summary of your own resume. The employer will receive all the important information from it if necessary. Don't clog up your cover letter. You should specify only the most important aspects that complete the resume and work exactly for your motivation.
Don't overdo it!
Since all the important and fundamental information is included in your CV, check again so that the motivation letter does not mention skills and experience that are not specified in your CV. Any inconsistencies may be perceived as an attempt to deceive, and the interest in your letter will disappear.
Try to be as convincing as possible
Use arguments and a style of reflection. You need to come to why a potential employer should choose you. Be as specific as possible, convincing, clear, but in no case arrogant.
Individual approach
Try to make it clear to a potential employer that you have learned about his company and field of activity. Start your letter with a polite address to the person. Next, in a couple of sentences, make it clear that you have studied his company and field of activity as much as possible.
You need to point out your strengths
Never write about your weaknesses in a motivation letter. Yes, honesty is worthy of respect, but in the cover letter, the main task, nevertheless, is to show exactly your strengths, to show yourself from a positive side. In any case, weaknesses will be asked at the interview - if it comes to that. And the task of the cover letter is to increase these chances.
Know your employer
Collect information about the field of activity on the Internet or ask friends. Find out about the current economic situation of this area as a whole. About current problems and difficulties. Having such knowledge and demonstrating it in a motivation letter, you will show your interest in the company and in the field in which you want to get a job.
Modesty is good, but you have to put yourself in the first place.
Try to find a specific reason why you are the most suitable candidate for this employer among the rest (but do not compare yourself directly with others). Specifying the reasons why you are suitable for this position will be quite enough. It is important to present facts and avoid arrogance.
Stay human
In the cover letter, as a ruse, you can briefly describe yourself as a person. This will help a potential employer to present your image more vividly and clearly, will allow them to remember you better and highlight you among other candidates. Highlight yourself among the gray mass and demonstrate your personality.
